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The Identity

Convicted.

The word followed us. We decided to own it.

We had records before résumés.

Now we steward names, businesses, and bloodlines.

The word didn’t change. We did.

2023

Founded

8

Volumes

1

Standard

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The Conviction Curriculum®

No man carries the name without carrying the weight.

I

The Break

What Happens When Men Fall Apart (And How to Rise Again)

II

The Call to Conviction

What Happens When a Man Refuses to Stay Broken

III

How to Leverage Up

Strategies for Sacred Execution in a Distracted World

IV

The Conviction Code

The Laws That Govern the Man Who Refuses to Break

V

Cri de Coeur

The Silent Cry of the Governed Man

VI

The Legacy Manual

How Governed Men Build What Outlives Them

VII

The Brotherhood Book

How Governed Men Walk Together Without Compromise

VIII

The Gentlemen’s Gospel

The Creed of the Governed Man

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The Standard

XII laws. One conviction.

Law I
“Govern yourself — or be governed by chaos.”
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The Brotherhood

“We don’t recruit. We recognize.”
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The Collection

Wear the Standard

First collection. Limited pre-order.

Quarter Zip — Warm Oatmeal
Pre-Order

Quarter Zip

Warm Oatmeal

Zip Hoodie — Espresso Brown
Pre-Order

Zip Hoodie

Espresso Brown

Cologne — No. 2
Pre-Order

Cologne

No. 2

Dopp Kit — Jet Black
Pre-Order

Dopp Kit

Jet Black

Weekender Bag — Jet Black
Pre-Order

Weekender Bag

Jet Black

Card Holder — Jet Black
Pre-Order

Card Holder

Jet Black