The Identity
Convicted.
The word followed us. We decided to own it.
We had records before résumés.
Now we steward names, businesses, and bloodlines.
The word didn’t change. We did.
2023
Founded
8
Volumes
1
Standard
The Conviction Curriculum®
No man carries the name without carrying the weight.
I
The Break
What Happens When Men Fall Apart (And How to Rise Again)
II
The Call to Conviction
What Happens When a Man Refuses to Stay Broken
III
How to Leverage Up
Strategies for Sacred Execution in a Distracted World
IV
The Conviction Code
The Laws That Govern the Man Who Refuses to Break
V
Cri de Coeur
The Silent Cry of the Governed Man
VI
The Legacy Manual
How Governed Men Build What Outlives Them
VII
The Brotherhood Book
How Governed Men Walk Together Without Compromise
VIII
The Gentlemen’s Gospel
The Creed of the Governed Man
The Standard
XII laws. One conviction.
“Govern yourself — or be governed by chaos.”
The Brotherhood
“We don’t recruit. We recognize.”
The Collection
Wear the Standard
First collection. Limited pre-order.
Quarter Zip
Warm Oatmeal
Zip Hoodie
Espresso Brown
Cologne
No. 2
Dopp Kit
Jet Black
Weekender Bag
Jet Black
Card Holder
Jet Black